People today spend an inordinate amount of time socializing online and Facebook has excelled at capturing their fair share of the social media pie.
A recent report by comScore titled the 2012 US Digital Future in Focus reveals that “internet users spend anywhere from 16% to nearly 25% of their online time on social networks”. A similar report called the State of the Media: U.S. Digital Consumption Report, Q3-Q4 2011 by Neilson identifies that internet users spend around 21.3% of their time on social networking sites.
Facebook has been identified as one of the most popular global social networking sites in 2012 (Nielson). Nielson has also revealed that Facebook is the most popular website that consumers visit on their smart mobile phone device while concurrently watching television. This result was followed by YouTube, Zynga and Google Search.
Facebook’s phenomenal growth has encouraged a host of corporations, government bodies and individuals to rewrite their consumer etiquette guidelines, to properly educate people how to act in a civil and safe manner online, when engaging in social networking activities.
One such consumer behavioural guideline manual showing on YouTube canvasses a hilarious take on Facebook’s “do’s” and “don’ts”, set in a parallel 1950’s timeline. It is titled “Facebook manners and you”.
The video post pitches itself as a guide to Social Etiquette on “Facebook – The Electronic Friendship Generator”. Essentially the narrative depicts a bored 1950’s housewife who logs onto her Facebook account each evening to keep in touch with friends. It is cleverly produced and discusses timely suggestions such as;
Facebook Rule # 1: Don’t change your relationship status without consulting the other person
Facebook Rule # 2: Don’t post embarrassing photographs of other people
Facebook Rule # 3: Be discreet when posting messages on another person’s wall
Facebook Rule # 4: Don’t steal other people’s friends
Facebook Rule # 5: Don’t start hate groups
This infotainment video can be viewed at;
Consumers have identified other potential fantastic benefits stemming from using social media sites such as Facebook.
Recently a young autistic Sydney boy Riley went missing and his frantic parents and local community mobilised search support through their Facebook cries for help. The boy was found alive with his pet dogs by a neighbour who heard of the search through the social media and media news sites.
NSW police officer Strath Gordon stated to the Sydney Morning Herald that; ”People just have to press the share button and something can reach millions of people. That’s a very powerful tool for us.”
Likewise a young Irish woman’s family and husband engaged immense community support in Melbourne that went global online in an effort to identify the attacker. Cctions which led to his successful capture and arrest.
Marketers and many Not for Profit’s also have successfully utilized Facebook to build up rapid following for their causes, products and services. Their success is primarily attributed to the low cost marketing potential of social media, in addition to their ability to scale up a campaign rapidly, 24/7, with a global geographical out-reach.
The methods they deploy are varied, according to Brian War of http://www.AllFacebook.com successful online campaigns include; charitable donations, consumer freebies, and viral marketing techniques.
Social Media Success Source: http://www.gianfagnamarketing.com
There have been many examples of successful social media campaigns that have sky rocketed by utilising Facebook as the fuel to their success. Blogger from JeffBullas.com has identified the top 10 Social Media Campaign’s of 2010 as follows;
Social Media Campaign Success # 1 – Kohl
Social Media Campaign Success # 2 – Target
Social Media Campaign Success # 3 – Ford Explorer
Social Media Campaign Success # 4 – Jack in the Box
Social Media Campaign Success # 5 – Bing and Farmville
Social Media Campaign Success # 6 – Papa John’s Pizza
Social Media Campaign Success # 7 – South West Airlines
Social Media Campaign Success # 8 – Kellogg’s
Social Media Campaign Success # 9 – Domino’s Pizza
Social Media Campaign Success # 10 – Corona
Personally my favourite Facebook campaign was the Southwest Airline promotion which partnered with the charitable organization the Make a Wish Foundation.
This social media campaign canvassed over a million fans on Facebook. More importantly Southwest donated a dollar to the charity every time a passenger checked into a Southwest served airport. This positive interest is teamed with their comical flight attendants rapping and singing during their “In flight Safety Promos’. Please view as follows;
Which is your favourite social media campaign?
Have you come across any other social media campaigns that are innovative, creative or have had massive success?